Designing Mobile Services

05-499 & 05-899

9-12 units, Tu-Th, 3:30PM to 5:00PM, 300 S. Craig St. #103

Attention entrepreneurs, designers, and engineers! This course teaches you to invent mobile information services. You will learn about value-creation in the service sector and a unique human-centered design process including improv brainstorming, story-boarding, interviewing, video sketches, and selling. Students work in small, interdisciplinary teams to discover unmet needs of users. They create multiple concepts of a mobile service and assess their technical feasibility, financial viability, and desirability. Then they choose a single service idea and produce a plan with a business model and a video sketch suitable for posting on a crowd funding site. Grades will be determined primarily by the quality of the teamÕs products.

 

We will generally follow this draft syllabus. (http://www.cs.cmu.edu/~jhm/syllabus.htm)

 

Here are descriptions of previous yearsÕ projects:

 

2010

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Get the most out of a job fair. Candidates navigate with confidence and latest news.  Companies find good matches. Organizers have successful fairs.

Video Sketches and Posters

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Carry reliable information for an emergency. Medical personnel get your data, and your family is notified.

http://www.youtube.com/watch?v=yuo6KE9PUWk

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Master your conference. Discover the people, places, and sessions most relevant to your interests.

 

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Get a low-cost data plan for your visit to the US. No advance planning, pick it up at the baggage claim. Return it from any airport.

http://youtu.be/V0nQM8b6Y_8

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Build a crowd of friends for an event. Find the hottest nearby events. Become a maven.

 

http://www.youtube.com/watch?v=zbFyH_M1FY4

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Get the best deal on the street right now. Keep your restaurant or shop full with just-in-time, just-enough discounts.

http://www.youtube.com/watch?v=zbFyH_M1FY4

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Firefly is your guide to nighttime excitement. See and hear whatÕs happening now at the places you can go.

http://www.youtube.com/watch?v=bmN-78ipmik

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Better apartment information. Tenants communicate, repairmen fix, managers control, owners monitor, and apartment seekers get balanced, up-to-date reviews. 

http://www.youtube.com/watch?v=eUmIVS2RS3o

2011

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EasyAccess allows smartphones to wirelessly unlock doors. The doors donÕt need to be hooked up to the web because the door recognizes a range of NFC codes.

EasyAccess_Poster.pdf

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Scout can help attendees at professional events connect with others. Attendees login through LinkedIn and Scout finds people around them who match their needs.

Scout Poster.pdf

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Boon is a mobile loyalty program to help local businesses meaningfully engage their customers through social networking and providing unique incentives.

Boon_Poster.pdf

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SmartPark+ allows people to pay for parking through their mobile phone. It works by scanning a QR code that would automatically pair their car to the spot until they returned.

SmartPark_Poster.pdf

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AutoAccess provides an extended paid trial service for any car users desire to buy from car

dealers.

auto_access_poster.pdf

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Bands to Fans helps you earn loyalty recognition from bands you like. At the same time, itÕll also reward you with concert tickets and merchandise just for doing what youÕre already doing.

bands_to_fans_poster.pdf

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SportUp has two main functions: polling and betting. The user purchases a team's season that he wishes to follow and participate in polls and bets happening throughout the game.

Sportup Poster.pdf

                                                                                                                                   

 

About the Instructor:

 

Jim Morris is professor of Computer Science and HCI. He was a co-discoverer of the Knuth-Morris-Pratt string searching algorithm. For ten years he worked the Xerox Palo Alto Research Center where he was part of the team that developed the Alto System, a precursor to todayÕs personal computers. He directed the project that developed Andrew. He served as department head, then dean in the School of Computer Science. He held the Herbert A. Simon Professorship of Human Computer Interaction. He was the dean of the Silicon Valley campus from 2004 to 2009. He is a founder of the MAYA Design Group, a consulting firm specializing in interactive product design. He also founded the Human Computer Interaction Institute, Robot Hall of Fame, and Silicon Valley Campus.

 

About the Coaches:

 

John Zimmerman is interaction designer and researcher with a joint appointment at the HCI Institute and at the School of Design. His research focuses include: (i) social computing and the design of public services; (ii) the application of product attachment theory in the design of intelligent products and services; and (iii) mixed-initiative computing that combines human and machine intelligence. John is one of the principle researchers on the Tiramisu project: a mobile service that allows transit riders to crowd-source real-time arrival information by sharing GPS traces with their mobile phones.

 

Eric Cooper received a B.A. magna cum laude in mathematics from Harvard University in 1980 and a Ph.D. in computer science from the University of California at Berkeley in 1985. From 1985 to 1991, he was a member of the computer science faculty at Carnegie Mellon University, where he conducted research in computer networks, operating systems, and programming languages. Dr. Cooper co-founded FORE Systems in 1990, serving as CEO until 1998 and as Chairman until 1999. During his tenure, the company grew from a pioneering developer of ATM local-area networks to a leading supplier of networks for enterprises and service providers. Dr. Cooper took FORE public in 1994, acquired eight private companies and one public company over the next five years, and sold the company in 1999 to Marconi for $4.5 billion in cash. In its final year as an independent company, FORE Systems employed 2,000 people worldwide, generated $700 million in revenue, and earned $50 million in net income. In 1999, Dr. Cooper was appointed Distinguished Service Professor of Computer Science at Carnegie Mellon University. Dr. Cooper was a member of the Board of Trustees of Carnegie Mellon University from 1996 to 2002. He has served as a Director of several technology companies, both public and private.