R2:5.

Circumspect advertising may be properly employed by the engineer to announce his practice and availability. The form and manner of such advertising shall satisfy in all respects the dictate and intent of the Canons. Only those media shall be used as are necessary to reach directly an interested and potential client or employer, and such media shall in themselves be dignified, reputable, and characteristically free of any factor or circumstance that would bring disrepute to the profession or to the professional using them. The substance of such advertising shall be limited to fact and shall contain no statement or offer intended to discredit or displace another engineer, either specifically or by implication.

[See Codes 3(a)(1)., 3(a)(2)., 3(a)(3)., III.3.a. ]

Code is relevant when:

Engineer advertises his practice and availability

Code is violated when:

The form and manner of the advertising does not conform with the Canons
OR
The advertising media is not directed at interested and potential clients or employers
OR
The advertising media is not dignified, reputable, or free of characteristics that would bring disrepute to the profession or the Engineer
OR
The substance of the advertising is not limited to facts
OR
The advertising contains a statement or statements intended to discredit or displace another engineer

Code is not violated when:

The form and manner of the advertising conforms to the Canons
AND
The advertising media is directed at interested and potential clients or employers
AND
The advertising media is dignified, reputable, or free of characteristics that would bring disrepute to the profession or the Engineer
AND
The substance of the advertising is limited to facts
AND
The advertising does not contain a statement or statements intended to discredit or displace another engineer